Lawyers are constantly utilizing marketing to compete for the attention and business of clients. Whether you see them on television or billboards, legal ads are all around us. But just because a lawyer invests a lot of money into advertising does not mean they have the skill to back up their marketing.
When it comes to personal injury law, creating growth through values and trust can take you further than chasing clicks and views. In a recent article he wrote for Attorney at Work, David W. Craig, Nationally Recognized Truck Accident Attorney and Managing Partner of Craig, Kelley & Faultless, dove into the ideology of visibility not equating to credibility. He also wrote the bestselling book It’s Never Been Easier to Hire the Wrong Attorney, which deals with this topic as well.
Hiring Employees That Reflect Your Mission
David emphasizes the importance of using your firm’s mission statement as a management tool. The Craig, Kelley & Faultless mission statement is to make a positive difference in the lives of their clients and the people in the communities in which they practice. Following this can change the way your firm operates, acting as a decision-making filter that can guide the hiring process, case strategy, and the types of clients you attract. Hiring based on the values created by your mission statement can also impact the culture of the workplace. If the culture is positive, this produces elements that stick with clients, such as reliability and empathy.
Furthermore, that mission and purpose establish direction for your firm. When you and your employees follow that mission, they are constantly reminding themselves why they are doing the work and how it benefits clients. When the market changes, the purpose of your firm remains the same, ultimately maintaining the integrity that your employees build through consistent action that advertising cannot replace. This puts trust over flashy marketing. This client centric approach is largely responsible for the growth of Craig, Kelley & Faultless.
Creating Trust with Clients and Consumers
One way that lawyers can earn trust from both clients and consumers is through teaching. This can be done by writing articles, hosting continued legal education sessions, creating a podcast, or organizing community presentations. Teaching turns expertise into something of public value and shows that you care to share your knowledge with the public, building further credibility. Combining this with letting competence speak for itself, as opposed to just listing off your credentials, can lead to respect from clients and peers.
When you measure your firm’s growth using trust instead of how many cases you get or how large the marketing budget is, that develops an integrity your clients can see. That trust and integrity bleeds into client satisfaction, peer relationships, and ethical reputation. The more you build trust between attorney and client or consumer, the more likely people are to hire your firm when they need a lawyer or legal team they can rely on.
Experienced Truck Accident Attorney
David W. Craig is a nationally recognized truck accident attorney. He is also the managing partner and one of the founders of Craig, Kelley & Faultless, a personal injury law firm headquartered in Indianapolis. Craig, Kelley & Faultless can be contacted at (888) 253-5198, and additional information can be found on the firm’s website or on Facebook and LinkedIn.
He is board-certified by the National Board of Trial Advocacy, accredited by the American Bar Association in Truck Accident Law. He sits on the Board of Regents of the Academy of Truck Accident Attorneys. He is recognized as a Top 10 Trucking Trial Lawyer by the National Trial Lawyers, as well as a Top 50 Indiana lawyer by Super Lawyers. David is the author of Semitruck Wreck, A Guide for Victims and Their Families and It’s Never Been Easier to Hire the Wrong Attorney, both written to help people navigate what comes next after a tragic wreck. He also hosts the podcast After the Crash, where you can gain valuable information about the dangers involving semis and large trucks that do not follow safety protocol regarding speed, weather conditions, maintenance upkeep, etc.
Injured After a Truck Wreck? Craig, Kelley & Faultless Can Help
Attorneys at Craig, Kelley & Faultless are prepared and have the experience to help victims and their loved ones involved in commercial vehicle wrecks through every aspect of their case. Both attorneys David W. Craig and Scott A. Faultless are board-certified in truck accident law by the NBTA, accredited by the American Bar Association. The firm also has a rapid response team that works with investigators, reconstructionists and mechanics who immediately collect evidence as soon as the firm is hired. Additionally, two of the firm’s litigation paralegals are board-certified in truck accident law by the Academy of Truck Accident Attorneys.
Their team-centered approach puts client needs at the forefront, and several attorneys will work on your case to achieve the best possible outcome.
Reach out for a free case consultation today at (888) 253-5198 or online.
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